ABOUT RORY

Rory is a changemaker, with an unwavering commitment to improve the live’s of other men, by inspiring and educating them to look after their health and wellbeing.

Since 2014, Rory has worked and volunteered within prison, school and community settings, to support and bring hope to marginalised young people and adults. He is most proud of running the youth service for hundreds of young people at Carney’s Community, between 2017-2022.

In recent years, Rory’s drive to support more men, saw him turn his efforts towards creating short form content on his Instagram and TikTok channels - with the aim of equipping men with the tools and knowledge to look after their minds and bodies better. His viral videos have gained millions of views and he loves connecting with men around the world who want to live a balanced, healthy lifestyle that nourishes their mind and body equally.

Rory is also a yoga teacher - though not your typical yoga teacher. He doesn’t teach in yoga studios, he teaches in prison. Since 2019, Rory has taught classes to staff and incarcerated men across several prisons, as well as creating ‘follow along’ video and audio content that is broadcast into cells via prison TV.

Each week Rory convinces more sceptical men in prison to try yoga. His approach and teaching style resonates with the men inside prison and equips them with a yoga practice to take back to their cells and carry forward in life beyond the prison gates. He helps them to realise you don’t have to be white, rich, flexible or female to do yoga, but that it is a jewel anyone can hold, to experience a healthier, happier and more peaceful life. With time, Rory observes his students developing a greater understanding of themselves, breaking free from their harmful habits and cultivating an inner calm. Every visit he observes yoga’s ability to enhance the prisoners’ lives physically, mentally, emotionally and even spiritually. Rory has a vision that every prisoner in the UK has access to yoga, as a way to improve their wellbeing and to make prisons healthier, safer and more effective institutions.

In 2023, Rory embarked on his most ambitious project to date, by co-founding PILLA with his best friend Ant. PILLA is the culmination of over 10 years of friendship and a lifetime of learning how to live a fulfilled life that is built upon a strong foundation of health and wellbeing. Through creating premium activewear that is designed for mindful movement, offering regular men’s yoga classes in Central London at PILLA YOGA CLUB and curating unique events that blend live music with movement and yoga, Rory and Ant are on a mission to redefine the active life for men.